Even though it is hard to measure brand awareness and there are many other ways to measure it, we have list of the best easy ways to measure brand awareness.
1. Brand Recall — Is your brand the first name on your customer’s mind?
2. Organic traffic — Is your brand visible on search engines?
3. Social Mentions — How do people see your brand. What opinions they have about your brand?
4. Customer loyalty — How frequently customers view and return to your site?
5. Content reach — Is your target audience responding to your messages?
How can Branding help your business?
Brand awareness is a life-saver for small, start-up and even existing businesses. It helps in creating a market for your brand and ensuring that customers recognize and trust your company.
It’s not necessary to spend thousands on a marketing strategies. Instead, business owners can focus on other aspects that we will cover here.
What is brand awareness?
Brand awareness is a marketing term that describing how a brand is recognized by potential customers. Creating brand awareness is an important step in promoting a new or existing product. A good branding strategy can help you to differentiate yourself from your competitors within the marketplace. The purpose of a branding is to establish trust within your consumers and create loyalty.
Importance of Branding
You don’t just want customers who know your brand use your product once, you want to create customers who to comes back to you. Branding is important not only because it makes a unforgettable impression on customers but it also allows customers and clients to know what to expect from your company.
The more people are familiar with something, the more they trust it and get involved to it.
• Customer recognition
• Customer loyalty
• Builds trust
• Brings credibility
• Successful introduction of new products or services
• Increase in sales and market share
• Keeps you ahead of your competitors
• Makes remarkable and unforgettable brand reputation
Ways Small Business can build Brand Awareness?
As a small business, building brand awareness is a crucial part of your marketing strategy. It’s likely you don’t have the capacity or budget for large-scale advertising efforts or campaigns. How can Branding help your business? The best way to encourage your small business is to get your name among the audience as much as possible, and create a brand by providing an excellent customer experience.
Yet simply having a brand is not enough. It is important to repeatedly build that brand and strengthen its
relations with the target audience.
However, the following strategies will help a business make their way in the dynamic world.
1. Social Media
Social media is considered the greatest tool when it comes to reaching your targeted audience and building a brand.
But just having a social media page for your business isn’t enough, you have to post creative and engaging content, interact with the audience to engage them in your business. The key is to not only focus on growing your audience, but also looking for ways to convert those followers into potential buyers.
The content you post should be unique and clear in showcasing your brand’s message. It can be in the form of blogs, images, videos, contests that encourage your audience to involve and participate.
2. Referral Programs
A referral program is a system that encourages your happy customers to recommend your products to their family and friends and rewarding them for their efforts.
It is an easy and safe way to get your products and services get noticed by a number of people.
Other than referral programs, you are just relying on word of mouth to get customers recommend your products to their friends and family. Word of mouth is a natural social behavior.
3. Ask for reviews
People make buying decisions based on the reviews they read online, they help people make purchasing decisions. Customers are more likely to trust brands with online reviews as compared to brands with no reviews. By building positive reviews you can build your brands reputation in front of your customers.
4. Freebies
Everyone loves free products. Freebies encourage sales and give your customers positive feelings about your brand and boost your brand image. It encourages customers to try the other products that your brand offers. They could be in form of discounted product or you may offer it for free, or giving complementary products.
5. Customer Support
High quality customer service is what people mainly want you to offer. If a customer has any query, it is important to respond them quickly. Your all efforts might go in vain if you are not providing a good customer support system. Customers whose issues get resolved are likely to share their experience with others. And again, this helps in building a positive image of your brand in front of your customers.
