How to Protect Customer Data Privacy in Digital Marketing?

How to Protect Customer Data Privacy in Digital Marketing?

Consumers are becoming more and more aware about the data they share in their day-to-day lives. Now almost every consumer demands more privacy and wants to know about what they share, with whom they share it and how their information will be used. This has left marketers and policy makers wonder how they will meet consumer demands without harming the access to consumer data. Data privacy is the right of consumers to know how their information will used by third-party organizations. This covers consent, notice, and regulatory responsibilities to prevent the misuse or mishandling of data. It require regulations and techniques that ensure: • Legal and ethical collection of data • How data is collected and shared with third parties • Regulations and restrictions about the handling of data and information.
How to Protect Customer Data Privacy in Digital Marketing?

What Is Data Privacy in the Digital Marketing World?

The rise of the digital word has made it easier for businesses and consumers to interact. This is why people are concerned about data privacy and the access companies have to their information. Personal and financial details are some of the information that should not be disclosed. While their details help marketers create more personalized opinions about them, consumers are now more concerned that their information is being violated.

Information / Data includes, but is not limited to:
Name, Address, Phone Number, Email Address, Date of Birth, IP Address, Aadhar card number, Bank Account Numbers, Debit or credit card details, UPI id’s, among others.

The Changing Scenario in Consumer Privacy

In recent times, companies have taken important steps to limit access to consumer data:
• Apple made a significant change in 2021, limiting tracking on iPhones
• Firefox now blocks tracking cookies by default.
• Google rolled out a new version of Google Analytics to address privacy concerns.

Organizations have started to feel the impact of legal and cultural shift towards data privacy, around 97 percent of organizations are planning to increase their expenditure on protecting consumer data.

Why is Data Privacy Important for Marketers Today?

How to Protect Customer Data Privacy in Digital Marketing? All these changes in recent years have hit marketing teams hard. It’s no wonder why — this increased focus on privacy negatively impacts a marketer’s ability to collect and derive user insights at a fast pace.  A good percentage of marketers fear that these privacy policies and regulations will negatively impact their analytics. However, ignoring these privacy concerns out of choice could negatively impact their brand value.

How you can protect customer data privacy?

Companies can follow these simple steps to protect their customers’ personal data.
• Update yourself about governing laws.
• Practice transparency always.
• Allow them to choose whether they want to share data or not.
• Reinforce your website’s data against data hacks.
• Collect data responsibly
• Less selling of data to third-parties